Ads run against revenue, not impressions
daily budget
₹10,000
blended roas
3.7x
monretargeting at 5.4x — frequency within limit
thucreative #1 fatigued → paused, #4 launched
wedcatalog ads trending up → +₹500/day
# what’s included
Everything in paid advertising, without add-on surprises
Tracking that counts every sale
Pixel and Conversions API, GA4, and Merchant Center set up properly before a rupee is spent.
Campaigns split by intent
Prospecting, retargeting, and catalog campaigns kept separate, so each stage’s real cost is visible.
Creative testing
3–5 variants per campaign across Reels, carousels, and statics, rotated on data — not on taste.
Weekly budget management
Budget moved toward what’s working, every week, against ROAS targets agreed up front.
Google Shopping & YouTube
Product feed optimised, Merchant Center errors fixed, and Shopping and video campaigns where they pay.
Weekly reporting
Spend, ROAS, delivered revenue, and exactly what changes next week — in plain language.
# how it runs
How the first 90 days run
- 1
week 1
Audit & tracking
Pixel, Conversions API, and catalog checked and fixed. Bad signal makes every later decision worse.
- 2
weeks 2–3
Rebuild & launch
Campaigns restructured by intent, budgets set by stage, and the first creative tests live.
- 3
weeks 3–6
Creative testing
Variants rotated on schedule; losers paused on data, winners given budget.
- 4
every week
Optimise & report
Budget shifts, new tests, and a weekly report — plus a monthly review call on the bigger picture.
# try it
Find your real break-even ROAS
Ads Manager calculates ROAS on orders placed, not orders delivered. Plug in your numbers to see the ROAS you actually need once COD returns are counted.
break-even ROAS in Ads Manager
2.47x
Below this, campaigns lose money once COD returns are counted.
with zero returns
2.22x
orders that deliver
90%
max cost per placed order
₹486
Simplified on purpose: it assumes prepaid orders always deliver, and ignores the extra shipping on each return and any repeat purchases. Ads Manager counts a purchase when the order is placed, which is why COD returns inflate reported ROAS.
Paid advertising: common questions
Still unsure? Ask us on WhatsApp →
We typically recommend starting around ₹30,000-50,000/month in spend, enough to get statistically meaningful data within a few weeks. We’ll tell you upfront if your budget is too thin to test properly.
See what we’d change in your store
A free 30-minute audit of your store, ads, and socials. You leave with a plan either way.
or have us on your team for 2–3 days, from ₹3,999 →