The retargeting-first ad rebuild
Restructure a Meta account around the people already closest to buying — then scale prospecting on top of a profitable base.
who it’s for
Stores spending ₹1L+ a month on Meta whose ROAS has flattened or slipped — usually with one or two broad campaigns doing everything.
signs you need it
- One or two broad campaigns carrying the whole budget
- Cart abandoners and past buyers seeing the same ads as total strangers
- ROAS that swings week to week with no clear cause
- Pixel-only tracking, with purchases missing from Ads Manager
>_[ paid advertising · sample account ]#
# the plan
What we do, week by week
01
Audit & tracking
Check the Pixel and Conversions API setup, event match quality, and catalog sync. Bad signal makes every later decision worse, so tracking is fixed before anything else.
# what we measure
Agreed before we start, reviewed every week
- ✓ROAS by campaign stage, not just account-wide
- ✓Blended ROAS (revenue ÷ total ad spend)
- ✓Cost per new customer
- ✓Event match quality on purchase events
- ✓Share of creative tests that become winners
Want this playbook run on your store?
A free 30-minute audit of your store, ads, and socials. You leave with a plan either way.
or have us on your team for 2–3 days, from ₹3,999 →