The team we wished Indian sellers had

An ad agency optimises for ROAS without seeing that half the COD orders come back. A developer ships a checkout without knowing which campaigns send traffic to it. Operations live in a spreadsheet nobody in marketing can see. Each vendor does their piece well enough — and the store still leaks money in the spaces between them.

So we put it all under one team: social, paid ads, SEO, and retention on the marketing side; the storefront, Shopify, and shopping apps on the tech side; and our own software for orders, GST billing, and supply chain underneath. One plan, one report, one number we’re all measured on.

The software is the part most agencies can’t offer. It’s why we can see what actually happened after the ad click — delivered orders, returns, stock — and plan the next week’s marketing around it.