Manufacturing & D2C

Manufacturers going direct-to-consumer run two businesses at once: the wholesale side that pays the bills today, and the D2C side that builds margin and brand for tomorrow. We build the storefront and marketing for the direct side, and the software that keeps stock, invoicing, and vendors straight across both.
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Branded shipping cartons and stainless-steel cookware stacked in a small warehouse

# what’s different here

The problems we plan around for manufacturing & d2c

01

Channel conflict

Dealers watch your online prices closely. We plan pricing, offers, and product mix so the website grows without undercutting the partners who still drive most of your volume.

02

B2B and B2C invoicing from one flow

Wholesale invoices come under GST e-invoicing once turnover crosses ₹5 crore; retail invoices don’t. The billing module handles both from the same order flow, so nobody keeps two systems in sync.

03

Production lead times vs. online demand

Online demand spikes faster than a production run. Purchase orders and vendor lead times sit next to live stock, so reorders go out before a bestseller runs dry.

04

Explaining the product

Manufactured goods often need specs, certifications, and comparisons before someone buys online. We build product pages and search content around the questions buyers actually ask.

# what we watch

The numbers that matter here

Direct vs dealer revenue mix
Share of invoices that are B2B
Days of stock cover on top SKUs
Cost per new direct customer

Agreed with you in the audit, reported every week alongside spend and revenue.

# guides for manufacturing & d2c

Manufacturing & D2C: common questions

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Yes — retail pricing on the storefront is managed separately from wholesale price lists, so you decide exactly what each channel sees.

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